Digital Marketing Course

1. Introduction to Digital Marketing

The course begins with an overview of the digital marketing landscape, its evolution, current trends, and how it differs from traditional marketing. Learners explore core concepts such as inbound vs. outbound marketing, the digital marketing funnel, and customer journey mapping.

2. Website Planning and Creation

A website is the foundation of digital presence. In this module, students learn how to plan, structure, and design a website using platforms like WordPress. Key topics include domain registration, hosting, CMS basics, UI/UX fundamentals, and mobile optimization.

3. Search Engine Optimization (SEO)

SEO is a critical skill for driving organic traffic. Learners are introduced to on-page SEO (keywords, meta tags, content optimization), off-page SEO (backlinks, social bookmarking), and technical SEO (sitemaps, crawlability, speed optimization). The module also includes keyword research tools and SEO performance tracking.

4. Search Engine Marketing (SEM) & Google Ads

This module focuses on paid advertising through Google Ads. Students learn how to set up and manage PPC campaigns, including keyword bidding, ad creation, Quality Score, and performance metrics like CTR and conversions. Google Ads account structure and budget allocation are also covered.

5. Social Media Marketing (SMM)

Students learn how to create and manage business profiles across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. The module covers content planning, community engagement, ad creation, campaign targeting, and analytics. Influencer marketing and trend-based marketing strategies are also discussed.

6. Content Marketing

This module emphasizes the power of storytelling and value-driven content. Learners explore content types (blogs, videos, infographics, ebooks), content calendars, and content distribution channels. Emphasis is placed on aligning content with audience needs and business goals.

7. Email Marketing

Students learn to build and segment email lists, design engaging email templates, automate campaigns, and track open rates, click-through rates, and conversions using tools like Mailchimp or Sendinblue.

8. Affiliate and Influencer Marketing

This module introduces affiliate program structures, platforms, and tracking systems. Students also learn how to collaborate with influencers to drive brand awareness and sales through social media and blogs.

9. Web Analytics

Using Google Analytics, learners track user behavior, measure traffic sources, set goals, and analyze key metrics. This data-driven approach enables better decision-making and campaign refinement.

10. Online Reputation Management (ORM)

Students learn how to monitor and manage brand perception online by responding to reviews, engaging customers, and using tools like Google Alerts and Social Mention.